I just read an interesting study about how we make sustainable decisions. Consumers are looking beyond the buzz to make more informed decisions about the products they buy and the companies they support. To understand if a company “does good things for people and the planet,” most use magazines and newspapers (53%), certification seals and labels on products (52%), the Internet (41%) and advertisements (30%). Friends and family members (24%) are certainly influential, but do not appear to be the primary source of information for purchasing decisions. - BBDO 2007 Conscious Consumer Report.