HowGood is Your Orange Juice?

Juicing is all the rage these days, especially among the soda-eschewing healthy-conscious set. But, not all juices are created equal and some swilling those brightly-colored beverages are getting more than they bargained for. For example, take Coca-Cola’s “Simply Orange”. A recent investigative piece by Bloomberg Businessweek looks into how they produce orange juice and calls their product “hyper-engineered and dauntingly industrial.”

From sitting in storage tanks for up to 8 months to the nitrogen blanket sitting on top of the juice to prevent rot to the practice of adding fragrances and flavors back in to compensate for what was lost during processing, this is not actually “simply orange” at all. This is why it ends up with the rating it gets from HowGood.

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