Industrial breeding has created chickens that grow up to three times faster than they did just 60 years ago. These crazy growth rates have very real consequences for the chickens AND the people who eat them. The ASPCA wants to tell you all about it and then convince the chicken industry that it needs to change. Check out their movement here.
HowGood is the best source of information on the food you eat.
The path to a more sustainable food system starts with transparency.
We partner with farmers and food scientists to tell the story behind your food so you can buy better.
We believe encouraging consumer demand for consciously-produced food and increased transparency motivates a wider range of food producers to meet higher standards. Ultimately, we can build a system that produces delicious food with a small footprint.