Making Regenerative Agriculture Work for Big Food : HowGood at Expo East 2019
Big Food has the power to change
Our current food system assigns an extraordinary amount of influence to major brands. These powerhouses - the General Mills and Mars and Nestles of the world - make decisions every day about where to source their ingredients, and their choices shape what large and small farms around the world plant, and how.
Individual sourcing decisions by the top 100 food and beverage companies shape our agricultural system, and thus our society’s impact on climate. It’s that simple.
But it doesn’t have to be a story with a foregone conclusion.
Rewriting the story toward a regenerative future
Regenerative agriculture is viable on a commercial scale if it is supported by companies with influence. Consumers have already voiced their support, visible in the steady climb of responsibly-produced food sales as reported by Nielsen. Now they just need brands to deliver on their demands.
Thus, if you are a brand competing for market share, you know you need to be moving in a direction toward responsible practices that protect the long-term viability of your supply chain and reduce both reputational and sourcing risk. In other words, you need to direct some serious attention toward re-examining your sourcing practices to ensure they do not have a net-negative impact on the environment and local community. But where do you start?
HowGood’s Ethan Soloviev will be speaking on two panels at upcoming Expo East as an expert in guiding brands toward responsible sourcing practices. Armed with HowGood’s research on the growing and processing practices for 33,000 ingredients and commodity crops, Soloviev will discuss the steps a brand must take to reduce risk and adopt policies that generate a positive impact. Whether you are working within a top player in the food industry, or are a disruptor brand bringing a new product to market, we encourage you to come join the conversation.
Natural Products Expo East, September 11-14
Baltimore Convention Center
Wednesday, Sept 11: 6:00 pm - 8:00 pm
Room: Hilton, Eutaw Street
Friday, Sept 13L 2:00 pm - 5:00 pm
Room: Hilton, Holiday Ballroom 4