HowGood Rolls Out its Ratings Program with E-Commerce Partner LuckyVitamin.com
LuckyVitamin started as a pharmacy, transformed into a dynamic health foods store, then exploded into an online movement. A lot has changed throughout this family’s three generations in business, but one thing has always remained the same: they’re all about spreading the wellness. We’re thrilled to announce our e-commerce partnership with LuckyVitamin.com, a true pioneer and crusader of natural health in the online world!
LuckyVitamin.com’s evolution has been a long and winding one. Pop-pop Wolf started Eagleville Pharmacy back in 1956 on the outskirts of Philadelphia, PA. His remarkable customer service and enthusiasm for health and wellness established the business as a community landmark. Then in 1977, his son Gary returned home, Pharmacy degree in hand, ready to take over the family business.
It wasn’t until 1995 when Gary’s wife Vicki was diagnosed with breast cancer that the family started to question their belief in western medicine. “Gary and I started to do some research and found a lot of things I should be doing differently. The choices that we’ve made since do make a difference. I have much more energy now!” reflects Vicki. This propelled the family to change their existing business model- after 40 years of owning and operating a chain of drugstores, they sold everything and started down the path of holistic wellness and alternative medicine. In 1996 they opened a health and nutrition store, then a few years later, a Wellness Center above to host nutritional consultations, yoga and pilates classes, massage and weekly health seminars. Then, in 2004, just as Gary had done years before, his oldest son Sam joined the family business after college. Eager to promote natural health and spread their product offering beyond its local roots, Sam launched LuckyVitamin.com. His two brothers joined the team as well- brother Sean became LuckyVitamin’s health product specialist, the other, after graduating as an accredited Naturopathic Doctor, stepped in as their first professional support member offering customers expert advice on a range of health topics.
“How can we help the community that we’re serving live healthier lives? That’s in the DNA that makes up LuckyVitamin” says Sam, the site’s founder. As a pioneer in the online distribution of health and wellness products, LuckyVitamin.com has significantly grown to include an impressively curated assemblage of goods from health foods, personal care items, homeopathic supplements and vitamins to coffee and tea, pet care and cleaning products. Committed to connecting their customers with the best and highest quality products of integrity around, partnering with HowGood this month was a natural match. HowGood takes its research very seriously, considering over 70 sourcing, production and company indicators while rating each and every product. HowGood’s Rating program looks at pesticides, labor conditions, packaging, distribution practices, waste management, corporate structure, ingredient impact, community engagement, and everything in between. This thorough, in-depth approach affords LuckyVitamin.com’s customers the choice of purchasing items that are better for them, their families, product workers, and the environment.
August 11th marked HowGood’s e-commerce partnership launch with LuckyVitamin.com. So far HowGood has rated over 9,900 LuckyVitamin products, with more added each day. “You take a certain pleasure out of being able to share your knowledge to help somebody else have a better, healthier life.” says Sam.
LuckyVitamin.com shoppers can find HowGood’s Good, Great, and Best ratings just to the left of the "add to cart" button on rated product pages, indicating which producers are well-sourced, enivronmentally friendly, and socially responsible. Clicking the little question mark opens a pop-up window offering a detailed explanation as to how the product earned its rating.
“When you’re surrounded by alternative, natural ways of achieving a healthy lifestyle, spreading the wellness becomes contagious.” LuckyVitamin certainly practices what they preach- their offices are lined with gumball machines vending multivitamins, omega-3 fish oil, and vitamin C tablets. They have Monday morning yoga classes, Wednesday group runs, and office smoothies on Fridays. They also host a monthly book club and movie night to educate their team and foster thoughtful conversation about important health and environmental topics. Plus they get to munch on new LuckyVitamin snacks all the while!
“What we do here at LuckyVitamin gives our family the opportunity to help spread the wellness to everyone, everywhere.” says Vicki. We couldn’t agree more!
We’ll leave you with some favorite LuckyVitamin mantras to live by. (Don’t worry, we’ll take care of the research one ;)
Take your vitamins | Eat your veggies | Breathe deeply | Dance in the kitchen | Work up a sweat | Keep chemicals off your counters | Keep chemicals off your kids | Walk barefoot | Do the research | Tell your friends what works | Tell your family, tell your neighbors | Eat what makes you feel good | Laugh often | Spread the wellness