At HowGood, we've put together a quick and easy guide to the most common additives, so you can be an informed, conscious consumer at your next trip to the grocery store.
HowGood is the best source of information on the food you eat.
The path to a more sustainable food system starts with transparency.
We partner with farmers and food scientists to tell the story behind your food so you can buy better.
We believe encouraging consumer demand for consciously-produced food and increased transparency motivates a wider range of food producers to meet higher standards. Ultimately, we can build a system that produces delicious food with a small footprint.